Experience Design — Must read for September 2018

From time to time, I find useful and inspiring content on the web. This month with stories featuring Google, Intercom, iA, Amazon, and Nike.

Image by Google

FAST COMPANY: Why Google is the most important design company of 2018

Providing platforms and tools that help people do better design. I want a $100 smartphone, or a $50 smartphone, which we are getting excited about increasingly. When we build Android Go phones, we want those to have the same great design. Design shouldn’t be conflated with higher-end.

INSIDE INTERCOM: GV’s Kate Aronowitz and Vanessa Cho on leading through design

Kate: I love the idea of design getting a seat at the table, but I believe it should be earned. […] as designers, we’re always running around having this existential crisis: “Why am I here? What am I going for?” Then in the next breath we’re asking, “Why isn’t anybody inviting me to a meeting?” […]

Vanessa: So often, even if you do get a seat at the table, you realize you’re at the kiddy table. You’re just there as a figurehead. People will ask us, “I’m leading a design team. Why don’t I have a seat at the table?” I’ll reply, “Because you’re spending a lot of time asking yourself that.” You should really not think about design with a capital D.

iA: Aesthetics

Design can translate into dollars. Naturally, banks, business consultants, and accountants started swallowing design agencies. “Oh, money! Let us handle that!” The suits changed their tune to sound a bit more like that guy with the jeans and the black turtleneck. In 2018, it is totally normal to talk about IA, UX, and A/B tests with Price Waterhouse Coopers, Deloitte or KPMG.

RECODE: Amazon is stuffing its search results pages with ads

Nearly 8 percent of views on Amazon product pages came from sponsored links in May [2018], more than double what it was a year earlier […]

Ad placements on SRPs, image by Recode.

MORNING CONSULT: Watch Nearly 2,000 Consumers React in Real-Time to Nike’s Kaepernick Commercial

A Morning Consult report from earlier this week found Nike’s reputation has sustained a notable hit following the release of their new ad campaign featuring former NFL quarterback Colin Kaepernick. Now, a video dial-test of nearly 2,000 consumers provides further context into how Americans are reacting to this commercial, and how it may impact perceptions of the brand.

The report also lists graphs by race and political affiliation — and here is where it get’s interesting.

I live in Melbourne and design user-centric solutions for large Australian companies.

I live in Melbourne and design user-centric solutions for large Australian companies.