Thanks to their renter profile, people can apply on the go. Everything is saved for later — or for subsequent applications.

Mockup of the app.

Most tenants find their new rental via app. Before this project, users had to leave the app to apply on the third-party website 1form. This handover to a website was confusing and did not offer a great user experience.

My work as a UX and product designer requires heavy collaboration between other designers, product managers, and developers. I recently changed job and therefore moved from Figma (back) to Sketch. I already miss it.

Sketch is still file-based — even in Cloud-mode. When viewing a file on Cloud, you first have to download it (or open it in Sketch via file browser). But there is no logical link between the two platforms. Figma empowers a business to collaborate on designs without the need of…

This project delivered a fully integrated application process for rental properties within the ecosystem.

REA Group bought the rental applications platform 1Form in 2014. Because of latent user experience (mobile-unfriendly, more than 120 questions) and security concerns, REA decided to reimagine 1Form from the ground up and to integrate it into the site.

This example was part of the HESTA website relaunch project. The review reused existing insights for the website and helped the client understand that more research is necessary.

The client already had conducted several research activities and was able to provide relevant reports. For the project, we wanted to identify existing insights that could guide us through the replatform project. Our aim was to avoid questions via research that were already answered.

In the initial phase of the…

These reports inform stakeholders about findings and recommendations and offer a great opportunity to showcase the effectiveness of user research.

Involving non-design team members in user research can sometimes be a struggle because they don’t see the benefit of attending research sessions as observers or note-takers. I needed an easy way to inform the team and wider REA about the research that has happened, and what the findings and recommendations…

Collected findings, insights and opportunities guide product development for Australian home buyers markets.


To speed up product development and to focus on the most impactful solutions, we needed a way to hand stakeholders a tool that guided them along the way.

I collated existing and new user research inputs as well as stakeholder inputs into three journeys. The overviews for first home buyers…

Landscape review to inform the team and wider stakeholder groups about the current landscape of Australian and international home loan providers.

Converting website visitors to leads (and paying customers) is the most crucial aspect for the Home Loans business. We wanted to review how Australian competitors and international players are solving this problem, and how they guide people through conversion funnels.

In this expert review, I analysed major Australian and…

Refinance offers a convenient way for home owners to unlock equity. This calculator also shows how much they save by changing the lender.

The initial setup of Home Loans did not include any refinance products. To grow the customer base, REA wanted to tap into the Refi market as well.

The calculator is the first entry point for potential Refi candidates. With only three inputs, we can calculate potential savings when moving…

Calculating borrowing power most often is the first step when planning to buy a property. This personalised calculator on builds confidence by delivering the right numbers.

Confidence Builder calculator.

Especially first home buyers have no good understanding of how borrowing power (= the amount a bank would lend) translates to properties they should look for. …

Bjorn Amherd

I live in Melbourne and design user-centric solutions for large Australian companies.

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