Most tenants find their new rental via realestate.com.au app. Before this project, users had to leave the app to apply on the third-party website 1form. This handover to a website was confusing and did not offer a great user experience.
Sketch is still file-based — even in Cloud-mode. When viewing a file on Cloud, you first have to download it (or open it in Sketch via file browser). But there is no logical link between the two platforms. Figma empowers a business to collaborate on designs without the need of checking in/out. Multiple people can work on the same page at the same time.
Sketch Cloud is just a file browser and viewer, but I can’t open a file directly from Sketch Cloud to start working on it. Downloading and syncing takes much longer in Sketch. …
REA Group bought the rental applications platform 1Form in 2014. Because of latent user experience (mobile-unfriendly, more than 120 questions) and security concerns, REA decided to reimagine 1Form from the ground up and to integrate it into the realestate.com.au site.
The client already had conducted several research activities and was able to provide relevant reports. For the project, we wanted to identify existing insights that could guide us through the replatform project. Our aim was to avoid questions via research that were already answered.
In the initial phase of the project, I analysed all available secondary research and conducted a UX expert review of the current website. The research gap analysis identified several areas that should be research to get a better understanding of the client’s project. Based on the client’s budget, the recommended additional options could then be planned.
Involving non-design team members in user research can sometimes be a struggle because they don’t see the benefit of attending research sessions as observers or note-takers. I needed an easy way to inform the team and wider REA about the research that has happened, and what the findings and recommendations were. In addition to that, I also wanted to make the design team’s work (besides UI design) more visible.
The research reports I created are one-pagers and start with a concise management summary. After that, the information gets more and more granular. The document lists all essential findings and makes…
To speed up product development and to focus on the most impactful solutions, we needed a way to hand stakeholders a tool that guided them along the way.
I collated existing and new user research inputs as well as stakeholder inputs into three journeys. The overviews for first home buyers, investors, and upgraders list all essential insights we gathered. The document helped us to form product strategies for particular segments of the property market. Addressing the pain points made all team members more emphatic for the people they are building tools and services. …
Converting website visitors to leads (and paying customers) is the most crucial aspect for the realestate.com.au Home Loans business. We wanted to review how Australian competitors and international players are solving this problem, and how they guide people through conversion funnels.
In this expert review, I analysed major Australian and international players and highlighted how each of them guided users through their site. Together with an overall impression, I also reviewed how the sites treated especially first home buyers without any or very minimal know-how (e.g. jargon, what are they signing up for, support/help), and evaluated several design aspects (e.g…
One part of REA Group’s mortgage business is to offer direct assistance to people via mortgage brokers. Therefore, we needed an easy way for users to search and find brokers. In addition to that, we also wanted to build on Google’s page rank mechanism, to boost our mortgage broker to the top of the results.
All search and listing pages (e.g. all brokers in a suburb), as well as profile pages, are heavily geared towards Google. This has not only positioned them higher but makes the realestate.com.au Home Loans business more visible. …
The initial setup of realestate.com.au Home Loans did not include any refinance products. To grow the customer base, REA wanted to tap into the Refi market as well.
The calculator is the first entry point for potential Refi candidates. With only three inputs, we can calculate potential savings when moving the mortgage to realestate.com.au Home Loans. In addition to that, users can also play around with the calculations to see how a new home loan amount affect their potential repayments.
Especially first home buyers have no good understanding of how borrowing power (= the amount a bank would lend) translates to properties they should look for. The goal for this tool was to deliver a clear indication of a realistic purchase price and how much money people would have left over at the end of the month.